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Education Industry

Introduction

Online Learning is an exciting new frontier in the education market that has experienced significant growth over the past 5 years. Recent findings on the effectiveness of online learning have shown that students educated through the web have at times even outperformed their offline classmates.

As with many online offerings Online Learning has a number names and acronyms, these include Computer Based Training (CBT), Internet Based Training (IBT) as well as eLearning or Elearning. The internet is now offering educational products and eLearning opportunities for kids, mature students, companies and parents looking to further their children’s education – it’s a vast and at times confusing industry that is defined as: “All forms of electronic supported learning and teaching, which are procedural in character and aim to effect the construction of knowledge with reference to individual experience, practice and knowledge of the learner.”

CORE BENEFITS

The Online Now business platform can help organisations that are looking to use the internet to embrace online educational opportunities. Our combination of modules allows for a range of business or community based models. Some core products include:

Educational Library

Create an extensive searchable library of educational material. The CMS allows you to upload files, images, video and audio for use throughout the site. All material can be downloaded by students for future use or used directly from the site.

Online Forums

The internet is one of the most effective communication tools available, and the Online Now offering allows students and teachers to interact and communicate through the site. This is a great tool for students that are experiencing difficulty and wish to ask questions or give feedback on relevant content items. Feedback can be unmoderated and posted directly to the live site or moderated and approved through the Content Management System.

Tuition fees

The Online Now offering allows you to receive payment for site access providing a great way to monetise content. Site payments can be made though an offline payment method, PayPal or credit cards while site membership is for a specific time period with the option to renew at a discounted rate.

Digital delivery

The digital delivery solution allows you to charge per download. This is integrated directly into your website and will deliver downloads directly into a user's ‘digital safe’. The educational material will then sit there for a nominated period of time.

Conclusion

The Online Now education solution allows you to easily publish and distribute educational material at a cost per member, per download or at no cost at all. The system is fully integrated and allows you to easily make changes and control the creative and structural direction of the site. Check out the Passing Notes case study and our recommended modules.

Recommended Modules

  • Base CMS
  • CMS Plus
  • SEO Pack
  • Membership Pack
  • Digital Delivery Pack
  • Forms & Surveys Pack
  • CRM Pack

Case Study: Passing Notes

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Introduction

Passing Notes is an exciting new business model that is embracing the education revolution occurring in our schools. With the laptops for schools program currently being rolled out the new Passing Notes website will allow teachers, schools and students to access a library of educational literature and provides an alternative to the options currently supplied through the various State Education Departments.

Contributors will be able to log into the system and upload any number of documents to then be published on the site and available for member download. Membership can be easily purchased through the site for a specific time period.

What they we looking for

Passing Notes required advanced membership functionality that would allow them to receive credit card payments through the system. It was also important that existing members would be able to renew their membership at a different rate to new members.

The Intellectual Architecture had to be flexible and the site needed to allow for easy expansion as much of the content was to be added over the coming months and years. Site search and dynamic navigation were 2 features that we utilised to ensure that articles could be easily found throughout the site.

Design

The design of the Passing Notes site needed to be professional, clean and simple. It was important that it accommodated a large amount of content and site sections but did not appear cluttered or confusing. The designers communicated 4 key messages through promotional buttons that allowed users to easily understand how the site could help them. With the clever use of some educational references the site has related well to its target audience.

Features

The site came with comprehensive membership management built in, allowing users to purchase different membership options at various prices. Once a member is logged in they can see the duration remaining in the membership and a special renewal price. It was also important that the site allowed for contributors to fill out a customised form where they could attach multiple files that would be sent through to the site administrators.

Conclusion

With the continued expansion of technology into schools the Passing Notes website is allowing students, teachers and parents to access a variety of valuable study resources. The site has been designed to be easy to navigate and appealing to its target market. The ongoing management of the site has been made easy through the CMS, with membership, file management, online sales, email marketing, user feedback and content editing all fully controlled through the Online Now business platform.

Our business was created to help teachers, schools and parents access educational material online. As an 'internet start-up' vendor selection was incredibly important, we looked extensively for a provider and finally settled on Online Now for their membership features and advanced CMS. Online Now were easy to deal with and delivered the project on time and on budget, we have had some great feedback on the look, feel and usability of the site and we look forward to a long term business partnership with Online Now."

Colin Harrison - Director

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