Entertainment
Overview
Entertainment and events constantly rank as one of the main searches people are performing online. Last month in Australia alone the keyword ‘entertainment’ was searched over 9 million times. Having an online presence that will allow you to communicate your entertainment offering to this growing audience is vital.
At Online Now we have worked closely with the entertainment industry to create a tailored solution that will allow you to reach out to your database with a target message, leverage social media and effortlessly communicate what’s on.
CORE BENEFITS
Database Development
Customer data provides an efficient way to drive sales and keep in touch with your prospects. Entertainers are lucky in the sense that they get to interact with customers directly and in turn request these details on the spot.
A great way to develop your database is to request them at events or even through promotions and competitions. Once your database is in place you can utilise email and/or SMS marketing to reach out with special offers and promotions. Having relevant details such as customers' interests allow you to target this correspondence and communicate a more relevant message, improving cut through and in turn take up rates.
Social and Email Marketing
Social is becoming a core element of online marketing for the entertainment industry. Making sure that your site is fully integrated with your social media allows users to easily interact and share your venue with their friends. Email marketing offers instant low cost communication with your database about upcoming events, current food and beverage specials, function room pricing and other venue information.
What’s On
Easily communicate upcoming events and special gigs through our events module. No more paying a developer to add simple copy: login and create an event when required. You can also add photos from the event once completed to encourage users to come back to your site.
Conclusion
At Online Now we have worked closely with the entertainment industry to identify trends and opportunities. As more and more consumers head online ensure that your entertainment business has the necessary online tools to take full advantage of these opportunities.
Recommended Modules
- Base CMS
- CMS Plus
- SEO Pack
- Membership Pack
- Email Marketing Pack
- Social Marketing
- Forms & Surveys Pack
- Events Pack
- CRM Pack
A-List Entertainment
Visit Live Site
Introduction
A-List Entertainment is a comedy based entertainment agency. A-List supply a number of comedy services including promoting, touring, producing, marketing, exclusive artist representation and the complete production of Live Comedy DVD's. Each year A-List Entertainment promotes shows in all parts of Australia and New Zealand and is representative to, and exclusive managers of, a large number of local and international comedy talents including Carl Barron, Akmal Saleh and Arj Barker.
We have found the online now customer service exceptional and prompt. The website design and package provided adapts exactly to our needs and was delivered in a timely fashion."
Kylie Sparrow - A-List Website Manager
What they were looking for
A-List came to Online Now for a complete site redesign and a content management system that would allow them to update all their touring and event details quickly and efficiently. Other primary solutions A-List sort included booking enquiry function, promotional integration, comedy club locator, scrolling homepage events pane, stylised events page and artists profiles devoid of complexity which would integrate and feed information to and from the artists' official websites.
Design
The re-design for A-List needed to feature a large amount of content in a stylish and structured manner while being able to locate relevant information effortlessly. The rotating banners housed on the homepage were designed using a customized DHTML tool as visual news feeds which could be edited in accordance to upcoming comedian events and appearances. Overall the design aims were to represent a market leading, professional setting delivered in a highly functional manner.
Features
The features employed by the new A-List website consisted of the forms and surveys package to capture booking enquiries for their array of comedians and profile data needed to follow-up any requests. A-List chose the communications and marketing packs to broadcast email newsletters to their database, and enabled user feedback and information feeds to and from their official comedians' websites with the built in RSS feed aggregator. The events component permitted A-List to promote all future performances in consistent style which was simple to update from their administration centre with multi-user access.
Conclusion
Using a selected array of powerful features and a professional design approach Online Now were able to provide A-List a user-friendly website that produced the ideal mix of technology and design. Navigation around the site became user friendly, with a fresh look, which was easy to update for the client.
